People go on amusement park rides not because they're amusing, or fun. Board games are fun. Amusement park rides are meant to be thrilling. Whatever's on your mind is temporarily displaced by acceleration, gravity and G-forces. As your body is hurtled through space in completely unnatural ways, your mind is temporarily set free; no one can calculate a mortgage payment while upside down doing 100 miles per hour at 2.7 Gs.
In his entertaining mockumentary The Centrifuge Brain Project, digital artist, designer and filmmaker Till Nowak posits that amusement park rides actually increase brain function. We see a fictional scientist/engineer (brilliantly played by Les Barany) explaining his research—and showing video of mind-bendingly fantastical rides—at the fictional Institute for Centrifugal Research. This is your must-watch of the week: