Those of you enrolled in transportation design programs probably dream of designing swoopy cars. It's a select few of you that are interested in trucks, even though it is trucks that have brought everything—your Wacom tablet, the bag you carry to school, the clothes on your back—to the store where you bought it. The importance of trucks in our product-driven society cannot be understated, yet we rarely hear about their design, or the design teams behind them.
Thankfully, rectifying that is this video from Volvo, where Design Director Rikard Orell and his team tell you about the design thinking—style vs. functionality, heart vs. brain—that went into their new FH cab-over:In this second video, we get a better look at the interior details the team slaved over. (While there are cool design features throughout, the one that surprised me most is displayed starting at 0:58.)
You can read more about the design process here.