Maybe I shouldn't have been so blown away by the so-called "must-see video" that I posted yesterday: commenter Peanut pointed us to a manufacturing video with a similar visualization treatment by a Greek film production company called Deep Green Sea. It turns out that "Alma Flamenca" is but one episode of an ongoing series of videos called "The Art of Making," which are essentially poetic (and well-executed) takes on the tried-and-true how-it's-made vid.
That said, I'm still impressed by Chappel's ability to 'pivot' from industrial design to motion graphics, and the overlays are entirely in keeping with CNC-based production. The DGS productions, on the other hand, are expressive in a different (but equally authentic) way, at least to the extent that they take on traditional crafts as their subject matter.
(I gotta admit that the third and most recent short, "The Red Dress," was rather less compelling to me—for better or for worse, it's more whimsical, and I can't help but find the faux-chalk text treatment to be a bit contrived.)