Now in its sixth year, the Service Design Network conference lands in the UK for the first time, following past conferences in locations from San Francisco to Berlin. The annual conference will be held in Cardiff, the capital city of Wales, from November 18–29 of this year, at the Wales Millenium Centre, taking the theme of "Transformation through Service Design."In an organisational context, transformation is a process of profound and radical change. It's about setting off in a new direction and reaching a greater level of effectiveness. As service design gains traction within a larger range of industries and sectors the practice must keep pace with developments in the application of this. Until now service design has been used primarily as a redesign capability at the front-end of the service. But this is only the tip of the iceberg.
More and more Service Design practices and customer led approaches lie at the heart of good transformational programs and by fully understanding how service design connects with all areas of an organisation service design can support transformation on a much larger scale and achieve greater impact.
Held in partnership with the UK Chapter of the Service Design Network and PDR—winners of the 2012 Core77 Design Award in the Service Design category—the three-day conference will see a "fantastic series of talks, presentations and workshops" from a broad range of speakers, representing organizations from BBVA to Herman Miller to the UK Government.
Those of you who might be interested in joining the roster of presenters can see the Call for Contributions; attendees are encouraged to take advantage of early bird tickets, available now through July 31.