Here's yet another badly-acted, supposed-to-be-ironic infomercial, but this one belies a clever product design. The Jar-with-a-Twist is a structural package design that operates like a deodorant stick, elevating the interior base as the user cranks. Have a look:
The cited three cents per unit in additional cost is something I'd gladly pay for the convenience of being able to get every last drop of the jar's contents. I love the brilliance of simply molding threads into the surface. And as someone who hates waste, I'd love to see this package design mechanism applied to, well, everything. How many millions of gallons of shampoo/toothpaste/mayonnaise/you-name-it must we throw out each year, simply because it's not practical to extract all of it?
The Jar-with-a-Twist concept was developed by this small team of guys and is currently patent pending.