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Go from Courteous Driver to Major Creep in a Matter of Seconds with Drivemotion

By erika - Nov 07, 2013

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Epic Games Fortenight Battle Royale Epic Games Fortenight Battle Royale

If you think about it, motorists are limited to a very perfunctory and at-times ambiguous vocabulary when it comes to signaling to cars behind them: You have your turn signals and brake lights, but really that's about it... short of sticking your hand out the window for certain choice gestures, or attempting to make dubious eye contact in the mirror. Enter Drivemotion, an LED sign that you can attach to your back window that will let you show your appreciation, anger and even flirt with fellow drivers—if you're into that kind of thing.

The newest installment in this potentially creepy innovation is a programmable version called "Animator" that allows drivers to customize the message they're sending on the road through text and smilies.

From a glance, it looks like you attach a remote control to your front window, giving you access to change the sign's message while you drive. To me, this sounds like a on-road hazard waiting to happen: You're messing with the controls and trying to send a well-meaning winky face to the gal behind you and suddenly you've got that same lady smashing up your bumper after you've tapped the brakes a little too quickly (talk about a DOA relationship). I'd say this would be a fun thing to add to your daily commute if it didn't have so much potential for disastrous distraction. Check out the video below for a look at all of the animation possibilities "Animator" has to offer. Warning: There is definitely a NSFW animation or two, so beware.

I can only imagine what the prototyping process was like for this product—the potential for mixed messages is so real, it's funny. What do you think, designers and drivers: Would you be down to debut a design like this on your rear window?

If you're amenable to the idea, check out Drivemotion's campaign on Kickstarter—they're well short of their $20,000 goal, with just under two weeks to go as of press time.

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erika

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Erika is the editorial assistant at Core77. When she isn't covering design, you can find her writing about music, food, and healthy living habits. But mostly music. She also has a strong affinity for hedgehogs, bowling, and bands with goofy names.

2 Comments

  • Josh
    4 years ago
    Z
    Z
    Reply
    I always liked this idea. Sometimes I used to think that cars need to communicate with one another. The risk of accidents is real. I wonder how it would be like when tried? We already have flashers, break lights, reverse lights. Could we include a couple of more signs without interfering with our driving?
    !Report as spam
  • Adrian
    4 years ago
    Z
    Z
    Reply
    There may be a good reason they are short, this gadget will only encourage more reckless driving, road rage and actual violence than romance. It's been tried before and is just as dumb an idea as ever. Driving is about getting from point A to B for most people. You want to flirt, take public transport, walk or hitchhike.
    !Report as spam

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