At some point in the past few years, the concept of the 'book trailer' has now become de rigueur in book publishing, at least when it comes to marketing new works of nonfiction: Writer Kathryn Schulz mentions it in the opening of her much-circulated recent essay on her Twitter habit. Some might dismiss it as a case of 'dancing about architecture' but what the hell—here's a teaser for Leander Kahney's forthcoming book Jony Ive: The Genius Behind Apple's Greatest Products.
Damn, they went there.Here's a few words from Kahney (side note: man, that Broke for Free song seems to be everywhere lately—just yesterday, it turned up in the background of Pensa's DIWire Bender vid...):
And in case you missed it, Sotheby's has produced a video featuring Sir Jonathan alongside Marc Newson on the occasion of the upcoming (RED) charity auction. Apologies in advance for Bono's abhorrent eyewear (or is that eyesore?).
Here, for good measure, is one last fluff piece (so to speak) about Ive:
We'll be sharing an excerpt from the book tomorrow, but Ive acolytes can head over to Amazon to pre-order a copy of Leander Kahney's Jony Ive: The Genius Behind Apple's Greatest Products today.