From far away, 'Moon,' a project by Ai Weiwei and Olafur Eliasson, looks just like you'd expect it to—round and pale with a few craters here and there. Zoom in and you'll quickly find that the craters are individual pieces of art and words working together to create a moon-like landscape from a distance. As in the previously-seen "Epic Exquisite Corpse," the interactive project is an exercise in what we'll call 'crowdsketching.' The experience begins with a word from the artists:
"Turn nothing into something—make a drawing, make a mark. Connect with others through this space of imagination. Look at other people's drawings and share them with the world. Be part of the growing community to celebrate how creative expression transcends external borders and internal constraints. We are in this world together.
Ideas, wind, and air no one can stop."
A semi-zoomed look at 'Moon'
You don't need an account to zoom in and view previous moon markings, but you do need one if you're planning on adding anything of your own. You can find out who made the mark you're looking at and when it was created if you click on the image.
We can only hope that this creative space doesn't become a breeding ground for phallic portraits and rude comments—'Epic Exquisite Corpse' has a fair share of that—but the outlook is already bleak. But there are some gems, if you look close (and long) enough. Some of the best things I've discovered after exploring the Moon for a bit: an unusual life-altering revelation about cake, a quasi-pointillist portrait of Heisenberg and a (sort of) morbid version of the Man in the Moon.