In the '90s, David Munson was working as a volunteer English teacher in Mexico when he caught the bag bug. While searching for the perfect leather bag, he realized it didn't exist, and set out to design his own. Long story short, here in 2014 he runs Saddleback Leather, which manufactures a high-quality line of leather bags, backpacks, briefcases, wallets, luggage, accessories and more. Each product is designed to be so durable and "over-engineered" that your heirs will "fight over it when you're dead," as the company motto goes.
Munson, by the way, is pissed off. After spending years learning the trade and building out his company piece by piece, he now has to deal with unscrupulous folks knocking off his products. He came up with a rather brilliant way to address this problem head-on: He made a video to his competitors showing them how to knock his bags off, incidentally educating the consumer on where the quality and design of his products, versus the competition's, starts to diverge.