What an era we live in, where both advertising agencies and regular consumers are able to program the television that is YouTube. It's a far cry from Don Draper's day, where information on products came primarily from those trying to sell them to you.
Here's a good example of the modern-day situation. First up we have a cheery ad spot for Coke by Ogilvy & Mather China, which starts off with the nice thought "What if empty Coke bottles were never thrown away?" To that end, the campaign imagines sixteen different plastic widgets that can be screwed onto empty bottles, theoretically prolonging their lives by turning them into everything from squirtguns to pencil sharpeners:
On the other side of the market coin, we've got the much-beloved YouTuber CrazyRussianHacker, whose endearingly thick accent and wacky experiments have garned 1.8 million subscribers. In his latest video—which had 4.6 million hits at press time and counting—he asks "What will happen if you boil Coke?" The labels on the bottles are removed, so arguably this could be any cola, but Jeez Louise is this disturbing:
He keeps referring to that disgusting tar as "sugar," which makes this American wonder: Is it only in the 'States, with our corn subsidies, where soda is made with high-fructose corn syrup? Can any of our Russian readers tell us what the sweetening ingredient is in you guys's cola?