The Finance Minister has also given the green light to extend the existing Design for Business initiative. The course, developed by the Design Council and first offered through local education authorities two years ago, teaches managers how to run innovation workshops and seminars at their companies. The 150 businesses that have taken part have seen a significant impact on their bottom line. Kitchen-furnishings maker Aga Rayburn was inspired to make a new line of utensils after taking the course, driving up sales in that product division by more than 200%, to $8.8 million.
This is but one paragraph of many articulating the UK's planned initiatives based on the recently published Review of Creativity in Business. This study, led by Sir George Cox, Chairman of the British Design Council is the latest in national design initiatives. A must read - John Thakara's insightful commentary on his blog, "Doors of Perception".
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