Design firm Metaphase creates products that look good, work better--and sell more. CNN Money's headline for this article is a strong signal of the increasing acceptance of the value of good design as a mechanism for revenue generation. When trying to convince clients to invest in design services, a quick demonstration of the benefits of their investment, such as increased sales or penetrating new market segments, is probably the most effective means to persuasion. Kudos to Metaphase.
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