February 28, 1-6pm
Topic: From Complexity to Clarity: Distilling the ingredients of great customer experiences One of the biggest challenges of brand and service design is to take complex systems and represent them to users as simple and clear experiences. From Google to Apple, from Kodak to FedEx, this panel discussion will center on the strategies for developing clear artifacts and experiences from sophisticated palettes.
Moderator: Bruce Nussbaum
Panelists: Kevin Farnham, CEO, Method Marissa Mayer, Vice President, Search Products & User Experience, Google Jeneanne Rae, Co-founder, Peer Insight Andrew Zolli, Founder, Z-Plus Partners
Location: Union Square Ballroom, NYC
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