"Improving Life: The Design of Swedish innovations and Samsung Digital Enhanced Technology" exhibition at the Hangaram Design Museum of the Seoul Art Center in southern Seoul. The Swedish embassy hopes the exhibition will help remake the way Koreans think about Sweden and thereby re-create Swedish-Korean economic relations.
"People only think of Sweden for superior welfare, and not for its creativity in design," Cho Jae-hwi, information assistant at the Swedish Embassy, said. One of the main reasons to hold this event is to strengthen the connections between Sweden and Korea in the technical and industrial design area, as well as promote Swedish industry [link]
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