Niti Bhan on why the Indian design community is uniquely equipped for emerging markets. Here's a snippet
The biggest mistake here would be to assume that in the same manner of "sending products to be made in China saves you money," sending product design work to India also saves you money. Or the idea that the Indian design industry will provide the same solutions to the same problems--only cheaper than in the West. These are misguided ideas, due to both the nature of the work involved, and the nature of the worker.
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