The headline says "Not recycling this newspaper is the same as cutting down another three." The campaign succeded so highly, that the WWF had to bring in another non-profit organization, Lokman Hekim Vakfi (recycling specialists), to handle all the recycling requests from readers.
Client: World Wildlife Fund Agency: DDB&Co., Istanbul CD/CW: Karpat Polat AD: Ali Bati
(Thanks to Laura for the tip.)
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