Steven MacGregor introduces the ABCs of CSR (Corporate Social Responsibility), its resonance for designers, and the impact of small- and medium-sized business. Here's a sample:
The rapidly growing field of CSR was initially a tactic used by major corporations aiming to pacify consumers' ethical concerns, with origins in the anti-corporate and anti-globalization protests of the late 1990s. Today, CSR is epitomized as the voluntary ethical behavior of a company towards society--including shareholders and stakeholders--"holding" human and employee rights, environmental protection, community involvement, and supplier relations as core values.
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