In an attempt to brand themselves as youthful and hip, Wal-Mart launches their own Myspace/Friendster-like social network site aimed at their teen and pre-teen customers. "The Hub" involves a mile-long list of requirements conjured up by Wal-Mart. Teens aged 13-17 need their participation supervised by their parents who are notified of everything posted with the option to delete any and everything.
Users can't even email each other, which basically defies the laws of "social networking." Wal-Mart also reviews submitted content before it is posted to prevent "profane, disruptive, unlawful, harmful, threatening, abusive, vulgar, obscene, hateful, or racially or ethnically-motivated, or otherwise objectionable" matter from tainting "The Hub." Those characteristics (among many others, some being positive), however, can be found on Myspace.
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non-experience design.
very experimental.