The Power of Design is a series in 5 parts by guest contributor Tasos Calantzis, looking at the different ways in which design can be used within a company, cutting away hyperbole in the typical design sales pitch and investigating the real benefits of design to customers, the organization and its revenue. The 5 parts discuss incremental steps:
Part One: No Design
Part Two: Style
Part Three Form & Function
Coming soon: Parts Four and Five - solving business problems and achieving leadership.
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