These hard-to-believe GIFs have been ripped into a video that's making the rounds on social media:
First off, the footage is real. Secondly, as is often the case these days, the creators are not being credited—while the science-themed Facebook pages that have re-uploaded the GIFs as their own videos are reaping hundreds of thousands of views. Irritating!
So let's set the record straight. These neodymium magnets encased in ABS are the work of Tobias Linkjendal, Juul Arthur and Hanna Aanjesen, a trio of twentysomething magnet enthusiasts from Norway.
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Here's what they set out to do with their system, called Magination:
The resultant Kickstarter campaign was a rousing success, seeking US $10,000 and netting nearly $82,000 by the campaign's close last week.
If you'd like to keep abreast of when the next round of sales will occur, check out their website here.