Microsoft attempts to join the "cool club" with Zune Arts, a supplementary media site running in conjunction with Zune's much anticipated and controversial launch. An impressive selection of artwork is paired with hipster audio, giving Zune the credit it needs to overthrow the iPod monopoly...and unfortunately, the strongest association I have of iPod's marketing is that godawful U2 song. But the mystery remains--will Apple even need to step it up in order to keep their stronghold on the portable audio market?
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it might help if you hear the song out of the context of being in an ipod commercial.