Today's a big day for Apple so we'll throw them another bone--just one more.
Sure, all iProducts look flashy and great, but the true beauty of Apple's success over the past few years lies within their understanding that consumers/users appreciate the "experience" and are quite design/tech savvy as of late. Apple (who has grasped the fact that users, however idiotic they may be, don't actually like feeling stupid) delivers an unbelievably high-performance, yet easy-to-use device. Competitive tech-brands are quickly following suit, riding those coattails, and putting the user first.
more at business week
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