(Photo taken from Peter Payne's J-List.)
Vodafone (known as Softbank in Japan) has released a line of mobile phones in Pantone colors. Can't you just picture the marketing meeting?
MARKETER: I wonder what we should name our new line of brightly colored handsets.
DESIGNER: Maybe we should name them after the Pantone numbers, ha ha ha.
The marketer gets a faraway look in his eyes.
MARKETER: Hey, say that again...
MARKETER: ...the part about naming them after the Pantone numbers...