Like many broad linguistic brushstrokes, the concept of an "ethnographic turn" is meant to cover a lot of territory. For some it might mean "human-centered design," for others "contextual design" or "experience design," or simply those who consider design in its performative dimension, how it behaves in the world. It's a messy place populated with all types of designers and ideologies: you might see the famous IDEO-designed shopping cart from Nightline next to Dunne & Raby's GPS Table or the Disney Imagineers mixing it up with Koolhaas's AMO team. What all these different things have in common is their emphasis on the effects of design on people and culture, whether intended or not. Naturally, I was intrigued by what this booklet might offer.read the whole post here.
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