The latest in sneaker innovation comes from a strange source—to say the least. Pizza Hut recently merged sneaker and food culture with the unveiling of their limited edition 'Pie Top' kicks:
A 64 pair run of the Pie Tops were designed in honor of the pizza company's first year as the 'Official Pizza of the NCAA.' What better way to win over the hearts of March Madness fans than integrating pizza into a fresh pair of basketball sneakers?
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We've all had that moment—hungry, reclining in a lazy boy chair, too comfy to reach for the phone or computer. I mean, repeating your address 23 times or typing out that you want half green peppers half pepperoni and extra sauce are both irritating when you're just not in the mood. With the Pie Tops, simply reach down to your ankles. With the press of a bluetooth enabled, app connected button, your dream pizza can be yours.
The Pie Tops were designed by custom sneaker company Surgeon Studios, who did a pretty good job keeping the shoes under control. Let's be honest, pizza ordering shoes could have easily gotten way out of hand.
You'd think it would be easy to hate on pizza ordering sneakers, but I'm afraid it's more difficult than expected. Their design isn't that corny—besides the Pizza Hut branding on the ankle strap—and their purpose serves as a fun gimmick. Overall, a clever promo tool.
Update: The marketing technique got us. We just tried ordering a pizza to our office—the old-fashioned computer way—but there are no Pizza Huts nearby that will deliver to us. Looks like we don't need these shoes anyways.