A New Zealand news video has an interview with Jane Fulton Suri, Worldwide Director of Human Factors Design and Research at California-based IDEO, as she conducts observation research. In their design process, Suri and Ideo forgo the di rigeur focus groups and interviews and instead engage in something like intense people-watching.
Suri is the author of "Thoughtless Acts," a picture book that invites readers to see if they can come to conclusions about people's mindsets and design preferences by closely observing what they are doing in the pictures. For more info about Suri, click here. (Also check out Parallel Universes at Core77.com.)
Create a Core77 Account
Already have an account? Sign In
By creating a Core77 account you confirm that you accept the Terms of Use
Please enter your email and we will send an email to reset your password.