The Reebok Future team recently announced their Cotton + Corn sustainable products initiative, which will include a pair of sneakers made from organic cotton and inedible corn waste.
The Cotton + Corn shoes feature an upper made from organic cotton and a sole made from inedible corn waste. This cute video teaser is the only visual that's been released so far, but we're hoping to see detail images soon. The sneakers' silhouette isn't as futuristic as last year's Liquid Speeds, but their pared down, low-key design reflects the eco-friendly materials used to craft them.
To bring their vision to life, Reebok partnered with DuPont Tate & Lyle, a bio-based solutions company that developed the petroleum-free, corn-based material that will be used to make the shoes' sole.
Bill McInnis, head of Reebok Future spoke out about the overall mission of his team's latest sustainable endeavor:
"With Cotton + Corn we're focused on all three phases of the product lifecycle. First, with product development we're using materials that grow and can be replenished, rather than the petroleum-based materials commonly used today. Second, when the product hits the market we know our consumers don't want to sacrifice on how sneakers look and perform. Finally, we care about what happens to the shoes when people are done with them. So, we've focused on plant-based materials such as corn and cotton at the beginning, and compostability in the end.
We like to say, we are 'growing shoes' here at Reebok. Ultimately, our goal is to create a broad selection of bio-based footwear that can be composted after use. We'll then use that compost as part of the soil to grow the materials for the next range of shoes. We want to take the entire cycle into account; to go from dust to dust."
Hopefully more information will be released soon.