Adaptive Path have offered a 10% discount to C77 readers who register for their upcoming great experiences conference. Here's the pitch: The best designs in the world are meaningless if no one gets to use them. Adaptive Path's upcoming conference, MX East, focuses on what it takes to deliver great experiences. It takes place October 22-23, in a retreat-like setting just 35 minutes from the Philadelphia airport.
Ideally suited for design, product, and creative managers, this event bridges the gap between conferences that address the big vision of design and strategy, and conferences that focus on form-making and methods. There's a great lineup of industry leaders, including:
- Joshua Wesson, CEO, Best Cellars - Mark Jones, Service Design Director, IDEO - Ryan Armbruster, SPARC Innovation Program, Mayo Clinic - Khoi Vinh, Design Director, The New York Times - Irene Au, Director of User Experience, Google - Lou Carbone, Principal, Experience Engineering - Scott Berkun, industry analyst, author of _The Myths of Innovation_ - Chris Conley, Principal, Gravity Tank - Sara Ulius-Sabel, Design Manager, Whirlpool - Margaret Hanley, Design Manager, formerly of the BBC
click continue for the conference topics and instructions how to cash in on the discount!A range of topics will be addressed: - the emerging discipline of service design - retail experience innovation - patient-centered health care - bringing new design thinking into old organizations - the power of emotion and experience - how innovation really happens - how organizations can be most creative - bringing metrics and measurement to design solutions - managing experience design teams
Readers of Core77 can receive a 10% discount to the event (well over $100 saving) by using the promotional code CORE when registering.
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