With 12 product and five graphic designers on his team at Pentagram, and now with him at Ammunition, Brunner is ready to work like Behar within a broad client range that includes technology companies, ventilation companies and even manufacturers of simple tools, such as his Heavy Hitter Hammer, made for the Chinese market. "I want a product design firm that is multidisciplinary but one where the product is front and center," said Brunner. He said when he is financially invested in a client's product, he feels a bigger sense of partnership. He develops designs in exchange for an equity share in the company that hires his services and sometimes requires a royalty percentage of the sales.
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