''Design used to be a profession that people could understand without much explanation," said moderator Chee Pearlman (director of Chee Company), kicking off the discussion with a mention of the old-school "I designed this!" pronouncements of Raymond Loewy. "Now, design is not really a field about authorship. It's a field that's evolving so fast that it's hard to define what a designer does." ...The importance of promoting broader forms of "design thinking" was also emphasized by frog design creative director Rie Norregaard, who said that clients are now asking not for single beautiful objects but "new systems that can be used to create multiple products."full coverage
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