Secret 1: Engineering supports design -- no exceptionsRead the entire article with its detailed explanations here, and be sure to let us know your opinions!
Secret 2: Fewer is better
Secret 3: The experience is the product
Secret 4: The product is the product
Secret 5: You can't please everyone, so please people with good taste
Secret 6: Leave the past behind
Secret 7: Product names are important. Really important
Secret 8: Group affiliation is the driver
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