China Design Now places exhibits in the context of China's social, cultural and economic reforms over the last 25 years, providing both a critical survey and a narrative that enables visitors to see how China's new design and consumer culture has developed, what its driving forces are and where it is going. China Design Now will include case studies of influential individuals, companies and organisations that have played an important role in shaping aspirations in today's China.
"This exhibition captures an extraordinary moment in Chinese design and the rise of China's consumer society. There is truly a sense of design frenzy in China right now." said Lauren Parker, co curator of the exhibition.
The Victoria And Albert Museum's spring exhibition, China Design Now, will be the first in the UK to explore the recent explosion of new design in China and the first to attempt to understand the impact of rapid economic development on architecture and design in China's major cities. The exhibition will be on view from 15 March to 13 July 2008.