Contemporary design culture privileges authorship, values entrepreneurship and autonomy. We prize novelty and innovation, reward advancement, and celebrate progress. We look ahead, not behind--and seek enriching collaborative partners with whom to crystallize our collective visions. Scientists look inside. Backwards. And then they look deep. They ask questions based on what they see, and look again. It's a perspective that combines scrutiny with humility, specificity with open-mindedness--factors not altogether mysterious to designers.Now we'll just need Roger Martin to come in and compare/contrast businesspeople, designers, and scientists.
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