[Principal Cliff] Warren identified an estimated 1,000 local designers as an untapped source for worldwide recognition and business growth.Read the full tale of this ongoing effort here. via santa cruz sentinel
The idea, [Warren] said, is to bring area designers--including designers of landscape, architecture, software, hardware and athletic gear like wetsuits and surfboards--together under one roof to collaborate and share ideas as well as attract new business opportunities.
The center has three goals:
- Promote Santa Cruz as a design destination.
- Create networking and collaboration opportunities for designers.
- Educate students, companies and investors on the importance of design.
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