After describing Apple's process of delivering consumers with a succession of presents ("really good ideas wrapped up in other really good ideas" -- in other words, great software in fabulous hardware in beautiful packaging), he asked the question many have asked in their time: "How the f*ck do you do that?"The seemingly fool-proof process includes pixel-perfect mockups, development in a succession of 10 to 3 to 1 concepts, twice weekly brainstorming/production meetings, and "pony" meetings (think "I want a pony!!"). thanks steve!
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