Ever heard of Ningbo? Us neither. But a photographer friend of ours shooting in China stumbled upon this "sub-provincial city" and found a bustling metropolis of 5.5 million people.
Our point is, there's a lot going on in China we don't know about, like cities with more people than Los Angeles that we've never even heard of. And China's ID industry is finally growing as well: "Feel the design power and use it in real life" is the motto of China's first upcoming World Industrial Design Forum, to be held on May 17th and 18th.
As China continues on its path to becoming a major economic power, many Chinese design brands (especially industrial design) are making the transition from domestic to international competition with the best in the world. Since a large number of these brands lack the international experience, professionalism and organisation that foreign brands might have, they must focus on building an effective globalisation strategy tailored to suit their needs and capabilities.
...For the situations and difficulties mentioned above, this forum provides some answers and advice. It focuses on discussing brand-led change: the value of design, particularly in industrial design, and how Chinese creative industrial design explores the path to international markets.... The forum aims to promote the innovation design levels of China and to comprehensively improve China's independent design ability.
The conference will be held in Shenzhen, China's "City of Design." And if you haven't heard of Shenzhen yet, perhaps this conference will help put them on the map.
image source: draconika