LG claims that it was the first Korean company to introduce the concept of industrial design in the 1950s. Started as a cosmetics maker, the group has been considered to have more feminine qualities among Korean conglomerates, compared to Samsung and Hyundai Group that are based on heavier industries such as cars, ships and construction. "Design does not only mean visual beauty. It has become a crucial factor in improving the value of people's lives," the group said in a statement. "With sustainable investment in design, LG will focus on creating unique designs that can lead the lifestyle of customers."via korea times
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