Sensing that the modern generations expect something different from the products they purchase, he listens to rap music for clues. He has designed all manner of products from medical devices to wood stoves, but most pointedly he has managed to carve a niche in the world of snowboard binding design. His observations on the snowboarding industry were insightful, skillful, and perhaps a bit caustic. Yet it is clear from the state of the sports industry that is individuals like Paul who manage to provide objects that build the culture.