For the past 37 years, Vince Jankowski has been responsible for designing Real-Fyre logs. When he first began the task of creating authentic-looking ceramic logs, he had difficulty finding real log segments that he could use as models. So, Jankowski resorted to"creating" his own ideal logs. He collected wood logs on the basis of bark texture or knots, then stripped the wood and separated the bark from the knots. Finally, to create his prototype, he glued the knots to a redwood log form and fastened the bark around the knots. These models were then used to produce molds. Once the ceramic logs have been hand-poured and fired, they are dipped in a mix to enhance their color. Some styles, such as Birch and Split Oak, are further hand-painted to create a realistic appearance. With this process, the manufacturers "defy the viewer to tell whether you have wood or Real-Fyre Gas Logs in your fireplace."

But while the company emphasizes that there is little difference between the appearance of ceramic logs and real tinder, the most important difference is the experience of a real fire and a "Real-Fyre." Although Real-Fyre logs produce the heat that you may want, they do not crackle or snap. The logs never smolder or reduce to ashes, and the flames never die. This is intrinsically uninteresting and intensely disappointing because the life of a fire is what gives a fireplace -- the hearth, or literally, the home -- its warmth and hospitality. A fireplace is romance and nostalgia; does a fire that more closely resembles a stovetop range in its origins and mechanism cheapen the idea of building a fire to warm and bring people together? Already, fire in modern American culture is typically experienced by very limited means, such as cigarettes, aromatherapy candles, and barbecue grills, and fireplaces in suburban America represent one of the last (legitimate) places where fire is allowed to burn. Of course it is crucial to contain the potential devastation of fire, but by constantly trying to negate its hazardous attributes, we also "sanitize" fire and distance ourselves both physically and mentally from its primal danger.

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