design raw
Besides making a giant ATM of the George Jetson variety there are a few reasons Core likes this collective: A. They seem to have some interesting ideas. B. They are an American collective (which there aren't enough of) C. Their motives and goals seem to be non-commercial.

So appropriate to their nature we present for you their press release in its, ahem.., raw form.
(note to readers: send more projects! we want to give your genius the exposure it deserves.)

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designRAW a San Francisco based design collective surprised SaloneSatellite attendees last week by receiving a special recognition award from the German design magazine Design Report. Making its debut at this years SaloneSatellite , the Design Report Award, was created to recognize and encourage the efforts of young designers at the start of their careers. This year's jurors included Matali Crasset, Konstantin Grcic , Ross Lovegrove, design dealer Nasir Kassamali and Thomas Edelmann.

designRAW's installation "dialogs" impressed jurors and attendees with the humor and wit with which it explored the emotional aspects of design. Taking the form of an automated bank machine the installation presented fair attendees with a series of images representative of emotions. These images in turn were linked to objects which sought to explore these emotions. By pressing a large pink button situated directly below the display participants registered their selection and set the machine in motion. As a sound track of saws, hammers and drills whirled in the background participants awaited their free gift: a physical embodiment of the emotion they had selected.

Selecting destiny, represented on screen by a fortuneteller's glass ball , participants received a fortune cookie made of clear plastic which held within it the 'fortune': "I am just a cookie". All the objects , thirteen in all, were made of readily available materials such as plastic forks and knives, chopsticks, ketchup packets and vitamin pills. Altering the items slightly and packaging them in clear plastic pouches , designRAW members demonstrated to attendees that even the lowly objects we take for granted can be used as instructional aids in some of life's more lofty lessons.

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