 Designing Business
By Clement Mok, IDSA
$54.50
Provides the design/business communities with a new way of thinking about how the right design can be a strategic business advantage. (CD-ROM dual platform.)
Design Management : Papers from the London Business School
By Peter Gorb
$17.96, Paperback
Intelligent Enterprise : A Knowledge and Service Based Paradigm for Industry
By James Brian Quinn
$31.50, Hardcover
Licensing Art & Design
By Caryn R. Leland
$15.26, Paperback
Whether you are a designer, illustrator, photographer, or fine artist, you can increase your income by licensing your creative images and this book will show you how. Expert coverage includes: - Explanation of Copyright, Patent, and Trademark Law So You Can Protect Your ideas - Licensing Agreements - How to Maximize Your Royalties - A Negotiation Checklist to Help Evaluate Deals - Model Agreements for Licensing, Agents, and the Protection of Ideas ¥ and How to Find Manufacturers and Distributors - Licensing in Cyberspace.
Marketing Basics for Designers: A Sourcebook of Strategies & Ideas
By J. Martin & N. Knoohuizen
$39.95
This book deals with the full range of marketing problems and solutions from the unique perspective of a small design firm. It helps you put together a marketing campaign, map out a strategy and attract the attention of potential clients.
The New Business of Design
By John Kao
$21.95
This book documents the 45th International Design Conference in Aspen, whose program John Kao chaired. The conference focused on redefining the idea of design in light of new developments in business and technology, examining the relationship between design and business, exploring new roles for designers and asking questions about the place of the design profession in a changing world.
The New Economics for Industry, Government, Education
By W. Edwards Deming
$19.50 , Paperback
Product Design and Corporate Strategy : Managing the Connection for Competitive Advantage
By Robert Blaich, Janet Blaich
$26.96, Hardcover
The Reckoning
By David Halberstam
$6.29 , Paperback
Award-winning author David Halberstam's The Reckoning gives a riveting account of the most decisive economic confrontation of this century--between Detroit's Ford Motor Company and Japan's Nissan. Here are young Ford, renegade Iacocca, visionary Katayama--everyone needed to reveal the crucial nuances behind two nations competing for commercial supremacy. HC: Morrow.
Smart, Simple Design : Using Variety Effectiveness to Reduce Total Cost and Maximize Customer Selection
By G.D. Galsworth
$35.96, Hardcover
|