Timex, one of the best known watch companies in the world, reached its milestone 150th Anniversary this year. Throughout its long and rich history, Timex has remained at the forefront of advanced technology, developing iconic and internationally recognized timepieces. From the first mass-produced, affordable pocket watches to Indiglo night-light, the company’s propriety watch illumination technology, has been driven by the advancement of state-of-the-art timekeeping.

To celebrate its 150th Anniversary and demonstrate an ongoing commitment to design and innovation, Timex teamed up with Core77 to conduct a global design competition: Timex2154: THE FUTURE OF TIME. Designers from more than 72 countries explored and visualized personal and portable timekeeping 150 years into the future. Renowned designers and design specialists considered over 640 entries in three categories: wrist-based, wearable, and conceptual. The winning concepts are featured in this site and will be permanently installed in Timexpo, the Timex Museum based in Waterbury, CT, which chronicles the story of Timex and its hertitage dating back to the 1850’s.


William J.H. Andrewes - Author and former curator, Harvard
Paola Antonelli - Design Curator, Museum of Modern Art
Allan Chochinov - Partner, Core77
Michael Friend - Director Marketing Communications, Timex
Sigi Moeslinger - Antenna Design
Joe Moya - Vice President, Design, Timex