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> > more....blogs > make blogs for core! be famous! >> Start-up archives
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The Cree Design Group, a new Industrial Design firm, specializing in Product Design and Development, Display and Kiosk Design and Manufacture, Solid Modeling and Rendering, is an enthusiastic group with common goals: to create great design and products while building long term business relationships.
With years of experience in consultant, corporate and freelance design, sales and marketing, we have put together our own firm built on the principles of integrity, open communication, hard work, ingenuity, creative solutions and dedication. We joined this blog to share our experiences while starting up what we're sure will be a long-term commitment.
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TRUCK is the collaborative dream of three architects and a client. We are passionate about the spaces we
live in and the objects that fill those spaces.
We are introducing a new line of product architecture for the home. Each season will concentrate on anoth-er
interior surface: the table, the wall, the floor, the ceiling.
We're keeping a real-time diary of our process for a few reasons:
- to gain a fresh perspective on our process through reflection
- to share the experience of starting a design company with the Core77 community
- to get feedback and advice along the way

As an undergraduate at Yale I decided to study architecture because
I liked the intersection of art and science. After graduating with my M.Arch
from Columbia in '98 and working as a licensed architect at Rogers Marvel
I became equally interested in design as a business. I've always been
attracted to the more intimate scale of furniture and product design
(I had a brief but very enjoyable stint as a handbag designer/manufacturer
right after grad school) so I am incredibly excited about TRUCK -- I'm
able to draw, design, and research, driven by the goal -- necessity, actually!
-- of building a self-sustaining business.
-Jennifer Carpenter
After receiving my Masters of Industrial Design from Pratt Institute
in 1999, I began developing retail fixtures, custom furniture and interiors
for Rogers Marvel Architects. I've been assisting Jennifer with TRUCK
since April and I'm thrilled to be collaborating on this new project.
- Kristen Aronsson
Web site - www.the-truck.com.
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