Big and getting bigger, Burton Snowboards is one of the premier manufacturers of not just snowboards, but of a complete lifestyle. Burton purveys a tremendous line of goods, from the boards themselves to tough technical boots, backpacks, and even clothing and accessories. But this stuff is cool. It is the shit. Design at Burton rocks and they know it. While it may be said that the snowboarding culture has taken its cues from grunge culture, it has grown up into an elegant style all its own, with a big attitude and a bigger market.