The Principals at Sight Unseen OFFSITE
500 West 36th Street, New York, NY 10018, USA
The Principals is an experimental design studio that combines architecture, industrial design and fabrication to create projects that wouldn't otherwise be possible. Formed in Brooklyn in 2012 by Chas Constantine, Chris Williams, and Drew Seskunas, the studio designs objects and spaces that expand our understanding of the world, connecting utility with a universal sense of wonder.
For Sight Unseen OFFSITE, the editors of Sight Unseen have commissioned The Principals to bring the design thinking behind the all-new 2015 Ford Edge vehicle to life in the form of the Dynamic Sanctuary, a special immersive installation that uses light to reflect users' biorhythms and create a calm, soothing oasis during the hectic schedule of New York design week.
Enter a caption (optional)