2018 Core77 Conference - Now What?


Thinking outside the box comes natural to you. Marketing those ideas doesn’t... NOW wHat? Getting your business off the ground shouldn’t feel like putting you under it... NOW wHat? You’ve made something you truly believe in. You’d love to let the rest of the world know... NOW wHat? You want to raise money the old-fashioned way: crowdsourcing... NOW wHat?

The 2018 Core77 Conference takes place on octoBeR 25TH in BRooKLYn NEW YoRK, and will focus on starting and running a design business, or launching your own product line. Attendees will walk away with tangible skills and toolkits to help them produce, finance and promote their products, their services, and themselves, along with a network of connections to help nurture their nerve. It will be informative, it will be honest, and it will be fun. Go on, BuY TicKeTS noW.

  • Presenters

  • Now What? Will begin with a morning of inspiring and informative talks where leaders in the field of design entrepreneurship will share their personal success stories. Our lineup of speakers comes from a wide range of backgrounds, which means no two talks will be the same—expect to start your morning off right with valuable insights into everything from design firm best practices to the key traits investors look for in startups.

  • Harry Parr
    Sam Bompas and Harry Parr of multi-sensory experience design studio, Bompas & Parr, first came to prominence through their expertise in jelly-making. Soon after, their business rapidly grew into a full-fledged creative studio offering food and drink design, brand consultancy and immersive experiences. The studio works to experiment, develop and produce projects and experiences as well as provide strategy, analysis and advice for brands to increase consumer engagement through experience design. Genre-defining projects include Alcoholic Architecture, an inhabitable cloud of gin and tonic; Multi- Sensory Fireworks display for London New Year’s Eve 2013; and the Taste Experience for the Guinness Storehouse in Dublin. Bompas & Parr also founded the British Museum of Food, the world’s first cultural institution exclusively dedicated to food and drink, and has published six books that explore humankind’s relationship with food. The studio is based in south London but in the past year has realized projects on practically every continent.
  • Ti Chang
    Ti Chang is an industrial designer & entrepreneur passionate about designing products for women. She is the co-founder and VP of Design of CRAVE, a San Francisco-based company specializing in discreet and beautifully designed luxury sex toys. Ti leads the concept and design for the company’s full line of products which has won numerous awards including Red Dot, IDEA and Good Design. Prior to Crave, Ti founded INCOQNITO, a line of intimate accessories that double as fashionable jewelry which was acquired by CRAVE in 2011. Ti is best known for the design of Vesper, a vibrator necklace, one of the most celebrated and innovative sex toys disrupting the adult toy industry and changing the conversation around sex.
  • Alex Daly
    Alex is the founder of Vann Alexandra, a creative services agency that gets projects financed through crowdfunding, and the industry’s “Crowdsourceress,” a name she received in the press for her expertise in the space. Her clients include Neil Young, Oscar-winning filmmakers, Pentagram designers, Eric Ries, and TLC, the best-selling female group of all time. Alex has served on panels at top film festivals, universities, and organizations, is in the class of 2016’s Forbes 30 under 30, and published her first book in Spring 2017 by PublicAffairs, an imprint of Hachette Book Group.
  • Michael DiTullo
    For more than 20 years Michael has been designing iconic products and brand experiences for some of the best brands in the world including Nike, Google, Motorola, Honda, and Hasbro. Located a block from the Pacific Ocean in San Diego, his studio focuses on industry leading halo projects across autonomous automotive, consumer electronics, travel, mobile devices, wearables, toys and conceptual Hollywood entertainment projects.
  • Alexis Houssou
    Former entrepreneur and financier, Alexis started Hardware Club in 2015 with a mission to support the best hardware startups worldwide using collaboration and network effects. Through its unique $30M community-based fund, Hardware Club invests in hardware startups in Europe and in the US at seed stage. Alexis took part in launching several novel initiatives like the Hello Tomorrow Summit and the accelerator The Family. He also sits on the boards of companies including Remedee Labs, Reach Robotics, Aryballe and Keecker. Passionate about how tech can create an impact on communities, Alexis regularly mentors startups in various programs including Techstars and StartupBootCamp.
  • Floyd
    Floyd is a Detroit-based, direct-to-consumer furniture brand that designs and manufactures high-quality pieces at an attainable price point. Co-founded by Kyle Hoff and Alex O’Dell in 2014, the company is committed to creating lasting pieces, versus the all-too-common practice of buying inexpensive furniture to only then dispose of it when moving into a new home. With same-day delivery in key markets, all products ship flat pack, directly to consumers’ doorsteps, without any fees. With easy, intuitive assembly, and each piece can be put together and taken apart with ease. The furniture is designed to be timeless and is built in American factories from high quality materials, translating into a beautiful design that can go anywhere.
    HAWRAF is an interactive design and technology studio that engages audiences in new and interesting ways. Co-founded by Carly Ayres, Andrew Herzog, Pedro Sanches & Nicky Tesla, the studio is full-service and media agnostic, covering branding, design, development, marketing, and execution. From sound-reactive identity systems for orchestras to mirrored selfie posters for dental startups, HAWRAF helps their clients have more meaningful, authentic interactions with their audiences.
  • Visibility
    Visibility is an industrial design office based in New York City. It was founded by Joseph Guerra and Sina Sohrab in 2012. Their work has been internationally recognized and exhibited, gaining the office such honors as Forbes’ 30 Under 30 and Fast Company’s Innovation by Design. The office focuses on the purity of an idea, as well as its material and formal actualities. The constant ambition is to move forward while looking back, drawing on observation and innovation as instruments of development. Visibility aims to distill ideas to what they want to be, retaining what appeals to our human sensibilities.
  • Jamie Wolfond
    Jamie is a Canadian designer based in Toronto and New York. His work explores the ways in which manufacturing can influence the design process. Often centered around one material or production method, the objects Jamie designs expose new applications for pre-existing manufacturing techniques. Jamie founded Good Thing in 2014.
  • Paco Arizmendi
    Paco is the Events Director at FreshBooks. He spends most of his time travelling around North America meeting with small business owners and sharing a little bit of the FreshBooks love with them. Paco is the co-creator and lead of the #imakealiving speaker series; an event that fosters conversations and support for small business owners and entrepreneur communities across North America. He has met and interacted with more than 10,000 business owners, freelancers, entrepreneurs and solopreneurs, helping them have better control of their accounting and finances.
  • Craighton Berman
    Craighton is a designer, illustrator, educator and creator that simply loves bringing ideas to life—both for clients and as self-directed projects. His illustration work combines design-thinking and napkin-sketching to yield a unique form of concept-driven storytelling. Craighton is also the founder & creative director of Manual, a home goods brand that creates products for slow living. Craighton has work in the the Art Institute of Chicago’s permanent collection, was the first designer ever to use Kickstarter to launch a product, and taught "design entrepreneurship" at the University of Illinois at Chicago and design sketching at the School of the Art Institute of Chicago.
  • Emily Cohen
    A brutally honest consultant, Emily has been honored to work with many leading design firms across the country. Through these experiences, she has developed, tested, and curated key business insights and strategies that have helped firms become more effective, profitable, and fun to work at. Emily conducts strategic business retreats and provides confidential, best-practice insights and advice on staff, client, and process-management strategies. She loves sharing her expertise through speaking engagements, online courses, and in her new book, Brutally Honest: No Bullshit Business Strategies to Evolve Your Creative Business.
  • Maya Kopytman
    Maya Kopytman is a partner at C&G Partners in New York City, a multi-specialty creative studio dedicated to design for culture. She has three decades of design experience, and is internationally recognized for her pioneering work in interactive media. After spending more than a decade as SVP Creative at a digital agency, Maya joined C&G Partners in 2006, where she leads interactive, web and branding for non-profit and cultural institutions.
  • Ksenya Samarskaya
    Ksenya Samarskaya is the founding member of Samarskaya & Partners, a creative practice with a collaboration model at heart. S&P specializes in visual communications via brand strategy, identity design, typographic layout, type design, and occasional things for the internets. Clients and collaborators have included Adobe, Apple, Best Made Co., Google, Ideo, Intel, JaegerSloan, MCKL, Monotype, Rosetta, Snoop Dogg, WeWork, and others. Samarskaya has served on the board of AIGA/NY, and judged typography competitions including Communication Arts, TISDC, TDC, and the SoTA Catalyst Award. She currently splits her time between Brooklyn, NY and Barcelona, Spain where she teaches at Harbour.Space University.
More Presenters to be Announced
  • Workshops

  • After lunch, we will break out into two hour-long workshop sessions led by seasoned professionals from the Core77 community. Each workshop will hone in on a specific topic—from personal branding to crowdfunding—and will transform ideas introduced in the morning into actionable strategies that can be put to use immediately.

  • The 20 Year Plan
    Michael DiTullo
    Time TBD
    Most people tell you to make a 3-5 year plan, Michael DiTullo says "F* that, make a 20 year plan!". In this workshop Michael will talk about his long term plan to start a successful creative agency that includes career planning, personal brand building, and making a successful and smooth transition from moonlighting to running your own shop. Whether you want to start a consulting business or start your own brand, be prepared to see into the future by building out your timeline in this interactive talk.
  • Life After Launch: How to Continue Keeping Your Audience Excited & Engaged
    Alex Daly
    Time TBD
    Alex Daly’s promotional work in the crowdfunding space has collectively earned companies over $20 million dollars in funding and has recently expanded her PR offerings to companies looking for promotional help after hitting their financing goal with the launch of Daly PR. In this workshop, Daly will share case studies from her work at Vann Alexandra and Daly PR to demonstrate how to build your own annual promotional plan that will help continue the hype for your brand and get attention from your most desired audience.
  • Kickstarter Project Jam
    Craighton Berman
    Time TBD
    This Kickstarter Project Jam will be a mix of a "how to" for independent product development and launch as well as a share session for peer feedback. Attendees who are already working on a creative project will get the feedback and direction they need to take the next step forward towards launch (bring visuals or mock-ups to share!). Attendees who are not yet committed to a specific project will get a good sense of the whole process and inspiration from participating in the group critique.
  • Accounting 101: Basic Accounting for Non-Accountants
    Paco Arizmendi
    Time TBD
    In this fun workshop, Paco will walk you through the basic principles of accounting and bookkeeping for small businesses, the ins and outs of invoicing, expense tracking, online platforms that will save you time and money and why your accountant is as important as your doctor or lawyer. Take control of your business finances without falling asleep in the process.
  • Best Practices Any Design Firm Should Know
    Emily Cohen
    Time TBD
    Are you curious what other design firms do to succeed? After working with hundreds of leading creative/design teams over the years, Emily has curated and compiled an evolving list of smart business strategies that define successful firms. This session highlights those top business practices across different areas including organizational structures, staffing strategies, client and project management, marketing, and new business development.
  • Social Hour: Getting Past the Small Talk and Finding Creative Overlap
    Ksenya Samarskaya
    Time TBD
    While connection, friendship, and alliance-building are some of the most fundamental and intuitive things in life, we’re often uncomfortable engaging in them in a business setting. We’re too shy to approach strangers, we make small talk and walk away knowing little, we cringe at words like networking, and often try to mold ourselves to a rigid business-facade. In this workshop, via games and prompted conversations, we’re going to fast-track getting to know the person sitting next to you and find ways to collaboratively help each other in your endeavors going forward.
  • Asking the right questions… and asking them again: How to avoid costly mistakes
    Maya Kopytman
    Time TBD
    When it comes to asking questions, how, when, and what to ask are forms of art honed over the years as a business owner. This workshop will include case studies illustrating how questions, or lack thereof, can change the course of projects for better or for worse. Learn how poorly formulated Requests for Proposals, contracts with hidden traps, and client feedback that is the opposite of actionable can all have a serious effect on your bottom line. Ask too many questions, and you will never get that next assignment! Attendees will engage in group activities, responding to real-life situations in real-time, followed by a group review and discussion.
  • Making It (in China)
    Ti Chang
    Time TBD
    Do you want to manufacture your own products and find factories/suppliers for your design in China? This workshop will show you how to find manufacturing partners in China and wow them with your business etiquette knowledge. With over 15 years of experience designing products for manufacturing, award-winning industrial designer & entrepreneur Ti Chang can attest that manufacturing hardware is not trivial. As a trained industrial designer fluent in Mandarin, she'll share her story of how she sourced manufacturers in China using Alibaba and continued the relationships as her company grew. She will share tactical tips on how to find factories, business etiquette, and red flags one should avoid.
More Workshops to be Announced
  • Tickets

  • In addition to the full day programming, all tickets include an invitation to Wednesday night's informal kickoff party. *Please Note: All ticket sales are non-refundable.

  • Early Bird Tickets (SOLD OUT)$275
    (Limited quantity available through July 31st)
  • Regular Tickets $375
  • Buy Tickets Now
  • Location

  • thE LocatioN: A/d/o
    Now What? takes place at the beautiful A/D/O in Greenpoint, Brooklyn. A/D/O is a space created for designers that features communal workspaces, an installation-filled patio, a tastefully-curated design boutique, the world-renowned restaurant and cafe, Norman, and a community of creative thinkers and doers.
  • ACCComodAtIonS
    There are several hotels within walking distance of A/D/O. We recommend the Franklin Guest House, The McCarren Hotel & Pool, The William Vale, and The Wythe Hotel are all excellent options.
  • GEttInG tHERE
    A/D/O is accessible via public transportation using the Nassau Avenue stop on the G line or the Bedford Avenue stop on the L line.
  • A/d/o
    29 norMan Ave
    Brooklyn, ny 11222
A / D / O
  • Schedule

  • Join Core77 and our design community for a full day of presentations and workshops located at A/D/O in Brooklyn. After filling our brains with knowledge during the day, we’ll gather back together for an exciting keynote presentation before our closing party, conveniently located a few steps away in A/D/O’s main room and installation-filled garden patio.

      • 8:30 AM
        Doors Open
      • 9:30AM — 12:15AM
        Morning sessions
      • 12:15PM — 2:00PM
        Lunch break
      • 2:00PM — 5:30PM
        Afternoon workshops
      • 5:30PM — 8:00PM
        Cocktail and Networking Reception
  • Sponsors

  • Now What? is generously supported by the following companies and organizations:

The 2018 Core77 Conference takes place on octoBeR 25TH in BRooKLYn NEW YoRK, and will focus on starting and running a design business, or launching your own product line. Attendees will walk away with tangible skills and toolkits to help them produce, finance and promote their products, their services, and themselves, along with a network of connections to help nurture their nerve. It will be informative, it will be honest, and it will be fun. Go on, BuY TicKeTS noW.
The 2018 Core77 Conference takes place on octoBeR 25TH in BRooKLYn NEW YoRK, and will focus on starting and running a design business, or launching your own product line. Attendees will walk away with tangible skills and toolkits to help them produce, finance and promote their products, their services, and themselves, along with a network of connections to help nurture their nerve. It will be informative, it will be honest, and it will be fun. Go on, BuY TicKeTS noW.

Thanks for registering for the Core77 Conference 2016.

We'll keep working on making this year's conference rock. In the meantime watch your email for details and updates. See you in Los Angeles on September 29th. You can't miss it!

Conference Code of Conduct

All attendees, speakers, sponsors, and volunteers at our conference are required to agree with the following code of conduct. Organizers will enforce this code throughout the event. We are expecting cooperation from all participants to help ensure a safe environment for everyone.

The Quick Version

Our conference is dedicated to providing a harassment-free conference experience for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion (or lack thereof), or technology choices. We do not tolerate harassment of conference participants in any form. Sexual language and imagery is not appropriate for any conference venue, including talks, workshops, parties, Twitter, and other online media. Conference participants violating these rules may be sanctioned or expelled from the conference without a refund at the discretion of the conference organizers.

The Less Quick Version

Harassment includes offensive verbal comments related to gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion, technology choices, sexual images in public spaces, deliberate intimidation, stalking, following, harassing photography or recording, sustained disruption of talks or other events, inappropriate physical contact, and unwelcome sexual attention.

Participants asked to stop any harassing behavior are expected to comply immediately.

Sponsors are also subject to the anti-harassment policy. In particular, sponsors should not use sexualized images, activities, or other material. Booth staff (including volunteers) should not use sexualized clothing/uniforms/costumes, or otherwise create a sexualized environment.

If a participant engages in harassing behavior, the conference organizers may take any action they deem appropriate, including warning the offender or expulsion from the conference with no refund.

If you are being harassed, notice that someone else is being harassed, or have any other concerns, please contact a member of the conference staff immediately.

Conference staff will be happy to help participants contact hotel/venue security or local law enforcement, provide escorts, or otherwise assist those experiencing harassment to feel safe for the duration of the conference. We value your attendance.

We expect participants to follow these rules at conference and workshop venues and conference-related social events.

This work is licensed under a Creative Commons Attribution 3.0 Unported License