In early 2017, Sprout became obsessed with the sport of drone rView Projectacing. Within a year, the DRL (Drone Racing League) struck a deal and ESPN started broadcasting races nationally. This gave Sprout the validation to start a new Sprout Labs venture focused on creating our own drone racing brand called Drone Racing Gear or DRG.
With the sport evolving rapidly, we chose to focus on what we know best: the FPV (First Person Viewer) headset. FPV headsets are used to pilot the drones while racing at speeds up to 90 mph. We see the headsets as one of the biggest opportunity spaces in the sport due to the current lack of design. There is also a huge opportunity to design a modular system with easily customizable graphics for branding and co-branding opportunities.
The DRG ALPHA headset is intended to have a full view display screen with customizable HUD (heads up display) system allowing pilot to view their drone’s vital data. The headsets magnetically attached, interchangeable lenses allow pilots to swap graphics, team logos, or sponsors as needed, on the fly. The headsets also have an integrated RGB LED light pipe for added color expression and to match the LED’s on their drone. We are still in development but Sprout expects the DRG ALPHA headset to set the bar for this up-and-coming sport of the future. Stay tuned for more updates.
brand, Product & Brand Identity
To support the CVS Health goal of offering consumers the opportunity for better sleep, Sprout conducted in-depth research regarding the stressors that can inhibit restful, productive sleep. We then developed... Learn More
BLADELIFE was co-founded by David Valdez, a former professional baseball player, entrepreneur, and inventor; Kelly Stuart, who served as a global brand leader for Gillette’s Male Grooming and has more... Learn More
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The Lyve Drive is a mobile data storage system built for the future of the data sphere. It provides seamless plug-and-play solutions for data creation points, transport, and cloud storage.... Learn More
To celebrate 25 years in business, Woodchuck requested a revamp. Sprout was tasked with designing the new logo, label and packaging. We were asked to reposition Woodchuck Hard Cider by... Learn More
Sprout teamed up with Draper Labs and the Environmental Protection Agency to combat one of the biggest problems in the world: microplastic contamination. The Mircoplastics-Sensing Autonomous Underwater Vehicle is the... Learn More
Sprout developed a branding strategy to take the family-made syrup from the mountains of Vermont to e-commerce, specialty food stores, gourmet markets, and craft food businesses across the Northeast. The... Learn More
Sprout designed a full line of tech accessories for Staples' private-label brand NXT, including USB chargers and cables, conference audio and headsets, power banks and more. While designing in each... Learn More
Sprout and Draper designed an end-to-end, closed system that reprograms a patient’s CAR-T cells to kill cancer and other mutated cell diseases. To make cell-based immunotherapy broadly available to patients,... Learn More
On Nov 7th 2017, Sprout, Malcolm Fontier, and The Minimalists answered the requests of fans around the world to bring a cult favorite travel bag back to the market, via... Learn More
Sprout teamed up with DermaFlash to create the second generation Dermaplane: a revolutionary, exfoliating facial device that painlessly removes dead skin and pesky peach fuzz. Sprout was tasked with creating... Learn More
Sprout collaborated with DeepCharge — a group of academic researchers and engineers from Northeastern University — to design innovative technologies that radically simplify the wireless charging experience. Through years of... Learn More
The WOO Sports sensor was awarded a RedDot for Product Design in 2016. SPROUT teamed up with WOO to realize their dream for a tiny, waterproof, ruggedized sensor that... Learn More
Sprout has collaborated with the Mr Coffee team at Jarden Consumer Solutions on four coffee machines in the last 2 years and have a proven track record of success. ... Learn More
A sub-company of Commcan, Drip is a line of CO2 extracted cannabis oils that are primarily used for recreation and relaxation. Our overall aim for the Drip brand was to... Learn More
SPROUT is proud to announce our newest venture: Pawscout – a digital tag and pet finder for cats and dogs. This hardware and software design project showcases our end-to-end creative... Learn More
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