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Sprout designed a full line of tech accessories for Staples' private-label brand NXT, including USB chargers and cables, conference audio and headsets, power banks and more. While designing in each segment, we had to ensure that we were reaching the most meaningful design in terms of ergonomics, CMF, human factors and UI. We spent time carefully auditing the existing market and competitive brands to execute a clean, minimalist line of products.
Sprout also assisted with designing NXT's packaging system. Leveraging a variety of print tests and techniques, we developed packaging that is consistent throughout the brand and on-pack graphics to increase visibility on store shelves.