Experiencing an epiphany based on consumer insights and his own wife’s shaving habits, Shaveology’s owner decided that the razor needed to be reimagined, along with the branding behind it. Sprout was engaged to pivot the company from a traditional cartridge razor for men to a gender-neutral brand focused on creating a shaving experience based on skin and hair type. Simultaneously, Shaveology made the move to sustainable and commercially viable materials for their products and packaging.
Our industrial design team developed a product family including razor handle, cartridge tray, single cartridge cover, and a rigid travel case. We also designed a brand look and feel that is sophisticated, yet approachable and created a small, simple logo for easy reproduction and manufacturing. Given the wide variety of materials to be packaged, the brand look had to apply effectively on everything from the razor itself to cartons, inverted tubes, and pump bottles. With a project of this magnitude, collaboration between all design disciplines was critical to keeping each step in the process moving forward.
Sprout delivered a holistic product offering that is both inclusive and accessible. Shaveology’s non-binary design and clean aesthetic are emblematic of the brand attitude. A custom shaving experience based on skin and hair types — and not gender — positions Shaveology to appeal to a broader customer base beyond their previous demographic.
Animation 3d, branding, Industrial Design, Logo & Brand Identity, packaging, Product Design, product rendering, Visualization
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A sub-company of Commcan, Drip is a line of CO2 extracted cannabis oils that are primarily used for recreation and relaxation. Our overall aim for the Drip brand was to... Learn More
In early 2017, Sprout became obsessed with the sport of drone rView Projectacing. Within a year, the DRL (Drone Racing League) struck a deal and ESPN started broadcasting races nationally.... Learn More
SPROUT is proud to announce our newest venture: Pawscout – a digital tag and pet finder for cats and dogs. This hardware and software design project showcases our end-to-end creative... Learn More
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