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The Smithsonian connects us to our planet and reflects the art, science, achievements, diverse cultures, and the natural wonders of our world that shape us as human beings. Comprised of Museums, Galleries, Zoos, Research Centers and Libraries, the Smithsonian is home to the stories, collections, objects and artifacts that shape our society—past, present and future.
Development of capsule collections for Smithsonian home and fashion licensing programs include brand positioning for licensed products, identifying trends and white space in the market, research and selection of pieces from their vast collections and development of artwork inspired from the archives.
Fashion Capsule Collection
Inspired by the art, design and unique stories in Smithsonian collections, Smithsonian fashion brings the ideas, passions and obsessions that reflect our culture to apparel and accessories that allow people to curate and express individual style.
• Capsule shown: Beautiful Bugs & Butterflies
• Capsule shown: Extra Celestial: Deep Space
Home Capsule Collection
Smithsonian Home makes the world’s most fascinating collections accessible to all with artfully curated capsule collections inspired by the treasured objects and narratives that shape our society.
• Capsule shown: Florals and Flight: Birds of Beauty
• Capsule shown: Natural Elements: Gems & Minerals
Brand Extensions, brand positioning, branding, fashion, Home Accessories, product, Style Guides
MYXfitness is a direct-to-consumer, on-demand home fitness brand offering a diverse range of motivating workouts that combine positive one-to-one coaching, heart rate zone training and cross training. The brand’s unique... Learn More
Sun & Earth makes natural and effective cleaning products that are good for people, pets and the planet. The refreshed logo, brand messaging and packaging design communicate the brand’s sunny... Learn More
The Curry Stone Foundation is the inspiration of Cliff Curry, a FAIA architect, urban planner and developer, and historical archaeologist Dr. Delight Stone, RPA. The foundation supports groups and individuals... Learn More
We work with the BBC Studios in-house licensing team creating brand extensions and packaging for hit shows such as Doctor Who and Top Gear, in the American market. We’ve also... Learn More
Anthony Melchiorri, co-creator and host of Travel Channel’s Hotel Impossible, is an expert in the art of hospitality. Anthony knows that success is in the details and that subtle choices... Learn More
…me Too, a women’s fashion footwear brand that delivers exceptional style, quality, and comfort, was interested in growing brand recognition and perception among retailers and consumers. Alternatives conducted research and... Learn More
Developed with the American Kennel Club, Link AKC is a smart collar and app that tracks your dog’s location, activities and health with activity and GPS location tracking that lets... Learn More
Fat Witch Bakery, located in the Chelsea market in Manhattan is famous for their deliciously decadent square brownies better known as “Witches”. Alternatives created brand graphics, patterns, bewitching copy and... Learn More
Brand Extension, Ideation, Packaging, Advertising, Environments A leader in Consumer Packaged Goods, Keurig Dr Pepper (formerly Dr Pepper Snapple Group), with #1 flavored sodas, juice and juice drinks, teas and mixers,... Learn More
Panama Jack is the original tropical lifestyle brand, synonymous with the relaxation and excitement of the beach lifestyle. We worked closely with Panama Jack for over 5 years, translating their... Learn More
The Internal Revenue Service Design Office creates a wide range of programs and materials for many departments within the organization. Alternatives worked with the Design Office team to create a... Learn More
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